Average Order Value Calculator
The metric behind most ecommerce revenue math.
How the average order value calculator works
Average order value is the quiet lever in ecommerce. Because it multiplies through conversion and traffic, a small, durable increase in AOV lifts every downstream revenue number at once.
Enter total revenue and the number of orders over the same period. The result is your average order value. Use a consistent window (a month or a quarter) so the figure is stable.
Once you know your AOV, the levers to raise it are familiar: bundles, volume incentives, thresholds for free shipping, and thoughtful cross-sells that raise the basket without hurting conversion.
The formula
How this is calculated
Average order value is simply revenue divided by orders over the same period. It is the multiplier in almost every other revenue calculation.
Worked example
$130,000 across 2,000 orders is a $65 average order value.
Frequently asked questions
What period should I use?
Use a consistent window, usually a month or a quarter. Very short windows are noisy; very long ones hide seasonal shifts. Match the window to whatever you are comparing against.
How do I raise average order value?
Free-shipping thresholds, bundles, quantity discounts and relevant cross-sells are the reliable levers. The goal is a higher basket without adding friction that lowers conversion.
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