Cart Abandonment Calculator
Price the revenue walking out of your checkout.
How the cart abandonment calculator works
Cart abandonment is one of the most measurable leaks in ecommerce. Roughly seven in ten carts are abandoned across the industry, and each one is a shopper who wanted to buy and then hit friction.
Enter carts created, purchases completed, your average order value, and a recovery rate you believe is achievable through checkout fixes and follow-up. The calculator shows your abandonment rate, the revenue sitting in abandoned carts, and the recoverable slice.
Not all of that revenue is winnable, which is why the recovery rate is conservative. Even a single-digit recovery rate on a high abandonment volume is often a large monthly number.
The formula
How this is calculated
Abandoned carts are the difference between carts created and purchases completed. Multiplied by AOV that is the revenue in play; the recovery rate estimates the realistic slice you can win back.
Worked example
A 70% abandonment rate on 8,000 carts at $65 leaves $364,000 in abandoned carts, about $36,400 recoverable monthly.
Frequently asked questions
What is a normal cart abandonment rate?
Industry averages sit near 70%. Anything meaningfully above that suggests specific checkout friction: forced account creation, surprise costs, or a slow or confusing payment step.
What recovery rate should I assume?
Be conservative. A blended recovery rate of 5 to 15% from checkout improvements plus abandonment emails is realistic for most stores. Higher figures usually assume aggressive discounting.
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