Revenue Loss Calculator
See what a conversion gap is costing you every month.
How the revenue loss calculator works
Most stores obsess over traffic while a fixed percentage of the visitors they already have leave without buying. That gap is the cheapest revenue you will ever find, because you are already paying to acquire the traffic.
This calculator prices the gap. Enter your traffic, your current conversion rate, a rate you could realistically reach, and your average order value. The result is the revenue that conversion gap costs you every month and every year.
The "achievable" rate is deliberately yours to set. A credible target is usually a relative lift of 20 to 40% over your current rate, not a doubling. The point is to make the cost of inaction concrete.
The formula
How this is calculated
Revenue at each conversion rate is visitors × rate × average order value. The gap between your current and achievable rate, multiplied by traffic and AOV, is the money left on the table.
Worked example
A store at 1.8% that could reach 2.6% is leaving roughly $20,800 a month on the table.
Frequently asked questions
What counts as a realistic conversion rate target?
A relative improvement of 20 to 40% over your current rate is a credible near-term target for most stores. Doubling your rate is rare and usually takes sustained work across the whole funnel.
Is this lost revenue guaranteed if I improve conversion?
No. It is the size of the opportunity, not a promise. Actual recovery depends on which specific friction points you fix. A revenue audit identifies those points and prices each one.
Where does the lost revenue actually go?
It does not go anywhere. It is revenue you never capture because visitors abandon before purchase. Checkout friction, weak product pages and slow load times are the usual causes.
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